As of recent estimates, TikTok’s valuation has soared to an astonishing $75 billion, making it one of the most valuable social media platforms in the world. Owned by the Chinese company ByteDance, TikTok’s unprecedented growth in just a few years underscores the immense value of digital platforms that captivate large, engaged audiences. However, beyond TikTok’s success lies a broader narrative: the social media industry is undergoing a significant transformation.